MOBILE APP

AI Powered Self-Development Coaching for Underrepresented Students

CLIENT

EPOG Academy

product

PowerPath

YEAR

2025

CLIENT

EPOG Academy

PRODUCT

PowerPath

year

2025

MY ROLE

UX/UI Designer

TEAM

Jeff Hampton (Client & Product Owner), Jess Vaughan (Project Manager)

TOOLS

Figma

PLATFORM

iOS, Android

Timeline

8 weeks

MY ROLE

UX/UI Designer

TEAM

Jeff Hampton (Client & Product Owner), Jess Vaughan (Project Manager)

TOOLS

Figma

PLATFORM

iOS, Android

Timeline

8 weeks

MY ROLE

UX/UI Designer

TEAM

Jeff Hampton (Client & Product Owner), Jess Vaughan (Project Manager)

TOOLS

Figma

PLATFORM

iOS, Android

Timeline

8 weeks

The Project

EPOG Academy is a non-profit organisation harnessing AI to drive students' self-development in the US.

The purpose of the PowerPath platform was to equip them with the support and guidance to take control of their future, through coaching and personal development.

My Role

This project took a lean, agile approach, with design and development running side by side. The focus was speed: getting a usable product into the real world quickly to learn and iterate. This meant shifting priorities, evolving scope, and less time for polished, dev-ready designs.

As the sole designer on the project I had to…

Rapidly turn concepts into interface designs

Collaborate with developers to assess feasibility and manage trade-offs where necessary

Advocate for users, ensuring UX wasn’t compromised by speed

Run regular build reviews to maintain quality and maintain focus on user needs

⛓️‍💥

The Problem

The client had previously launched a pilot platform on web, though user testing showed that engagement was dropping off outside the classroom.

⚖️

Imbalance in Access to Councelling

In the USA, underserved communities face a 400:1 student-to-counsellor ratio, leaving most students without the support they need.

💻

Web Product limited use to the Classroom

Users were not engaging outside of lesson time. A more accessible solution was needed.

💡

The Solution

An AI-powered coaching app, with goal setting and habit tracking features. A self-development tool users could access anytime, anywhere.

A GPS for success: an AI coaching and goal setting app inspiring students to reach their true potential.

Features

The user need for an approachable, accessible and visually clean interface was paramount, so the features were crafted with this in mind.

Users are able to chat with their own coach, who gets to know them and supports their personal growth journey.

AI Coach: Users are able to chat with their own coach, who gets to know them and supports their personal growth journey.

AI Coach

Voice Notes

Users can communicate with their coach via voice note with transcriptions.

Voice to Voice

Quick, real time conversations, no typing or reading required.

Customisable Coach

Choose a name, select personality traits and create an avatar.

Journeys and Habits interface: Enabling quick and accessible progress tracking as users work towards their goals.

Habits

Journeys & Habits

Repeated completion of recurring tasks, building streaks and allowing progress tracking over time.

Enabling quick and accessible progress tracking as users work towards their goals.

Habits

Repeated completion of recurring tasks, building streaks and allowing progress tracking over time.

Journeys

Long term goals with a defined due date, broken down into smaller, more achievable steps.

Light & Dark Mode: Users can customise the app theme.

The app is available in light and dark mode.

Dark Mode: Example screens.

Dark Mode

🔎

UX Challenge

Habits were a complex concept to design, particularly given the resource constraints. I had to make several considerations and compromises to ensure an intuitive UX without overloading development.

🔎

UX Challenge

Habits were a complex concept to design, particularly given the resource constraints. I had to make several considerations and compromises to ensure an intuitive UX without overloading development.

🔎

UX Challenge

Habits were a complex concept to design, particularly given the resource constraints. I had to make several considerations and compromises to ensure an intuitive UX without overloading development.

🔎

UX Challenge

Habits were a complex concept to design, particularly given the resource constraints. I had to make several considerations and compromises to ensure an intuitive UX without overloading development.

Creating a Habit

The habit creation flow is broken down into fields for the user to build out the habit structure step by step. This simplified flow meant we avoided the errors and edge cases that anything more fluid could've presented.

Entering Progress

For habits with quantities (e.g. 30 minutes a day, 5 times a day, 10km a week), users are able to enter their progress towards completing the habit throughout the selected time period.